Will Robots Replace Market Research Analyst?
The Geppetto Robot Impact Score for the Market Research Analyst role is 35/100 (medium risk band). This is a composite research estimate of automation exposure across the occupation — not a prediction about any individual job.
Automation risk breakdown
| Composite impact score | 35/100 |
|---|---|
| Risk band (OECD) | Medium |
| Oxford (Frey & Osborne) score | 61/100 |
| IFR deployment score | 1/10 |
| Timeline | Mid Term |
| Impact type | Task Augmentation |
| Sector | Professional |
| Median annual salary (US) | $74,680 (BLS OES 2024) |
| Current global employment | 945,000 |
| O*NET code | 13-1161.00 |
| Robots tracked for this role | 3 |
How this score is calculated
The composite Robot Impact Score weights O*NET task data (35%), IFR robot deployment figures (30%), Oxford and OECD academic risk estimates (20%), and robot density for the role (15%). Scores describe occupation-level exposure and are estimates, not forecasts.